NBC Sports announced on May 13, 2025, during its annual Upfronts that basketball legend Michael Jordan will join its NBA coverage as a special contributor after retiring in 2003.
The six-time NBA champion’s return, part of an 11-year media rights deal starting in the 2025-26 season, ignited social media buzz, with fans eager to see Jordan’s role in the network’s highly anticipated comeback to NBA broadcasting.
NBC recently announced that Michael Jordan will be joining their team as a special contributor to the NBA on NBC and Peacock. The announcement was accompanied by a nostalgic video showcasing Jordan’s iconic moments.
A legendary addition to our team!
We’re thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock. pic.twitter.com/Pjsq8tokfi
— NBA on NBC and Peacock (@NBAonNBC) May 12, 2025The statement read, “We’re thrilled to welcome Michael Jordan as a legendary addition to our team!” Jordan, 62, delivered a brief video message to fans, fueling excitement. His exact duties, whether courtside, studio-based, or behind-the-scenes, remain undisclosed.
NBC, which last held NBA broadcast rights until 2002, secured an 11-year deal to return in 2025, aiming to recapture its prime-time legacy. As a five-time MVP and cultural icon, Jordan’s involvement adds star power to the relaunch, with analysts on X praising the move as a game-changer for viewership.
BREAKING: Michael Jordan will be joining the NBA on NBC and Peacock as a special contributor, the network announced. pic.twitter.com/moBfeEAyYh
— Yahoo Sports (@YahooSports) May 12, 2025The network’s emphasis on combining nostalgia with contemporary broadcasting reflects Jordan’s lasting impact, evident in his ownership of the Charlotte Hornets from 2010 to 2023 and the co-founding of 23xi Racing in 2020.
The sports world erupted excitedly, with X users lauding Jordan’s return as a “legendary” boost for NBC’s NBA coverage. Speculation abounds about his role, with some envisioning courtside commentary alongside stars like Kevin Harlan, others anticipating studio insights. The announcement overshadows recent NBA broadcasting shifts, positioning NBC to compete fiercely with ESPN and TNT.
