Meta is set to launch a new artificial intelligence application that will complement its already robust suite of platforms, including Instagram, Facebook, and WhatsApp.
As the CNBC report indicates, Meta’s ambition in AI technology is to compete with major industry players like Amazon, Google, Microsoft, and OpenAI.
Meta plans to release standalone Meta AI app in effort to compete with OpenAI's ChatGPT https://t.co/neeuJWqtdM
— CNBC (@CNBC) February 27, 2025
Since launching its own AI chatbot in 2023, Meta has strategically incorporated AI across its platforms. The proposed standalone AI app aligns with CEO Mark Zuckerberg’s vision of dominating the global AI assistant market, aiming to create the most widely used AI assistant.
Sources familiar with the matter revealed to CNBC that Meta plans to unveil the standalone AI app by mid-year. This announcement has already stirred responses from competitors, with OpenAI CEO Sam Altman hinting at potential new ventures in social apps in response to Meta’s move.
Mark Zuckerberg’s Meta targets ChatGPT with plans to release standalone AI app: report https://t.co/LoDoKrp9LO pic.twitter.com/2BdfaRvuVt
— New York Post (@nypost) February 27, 2025
Alongside its AI app, Meta is reportedly exploring a paid subscription model for its AI platform, a strategy similar to that employed by OpenAI with ChatGPT. This move is part of broader efforts to monetize its AI innovations amidst a competitive market landscape.
Following a report of increased profits and revenue for 2024, Meta is set to enhance its AI infrastructure further. On a recent earnings call, Zuckerberg anticipated that a personalized AI assistant could reach over one billion people this year, positioning Meta’s AI as a leader in the field.