Aitana, an artificial intelligence-created model, is making waves in the digital world. Crafted by Rubén Cruz of The Clueless agency, Aitana has captivated celebrities with her impeccable appearance. Unaware of her virtual nature, many have even attempted to ask her out via social media.
During a challenging time for his agency, with a scarcity of clients, Cruz developed Aitana. He noticed that many projects were delayed or cancelled, often due to issues with influencers or models, not design flaws. Aitana was conceived as a 25-year-old, pink-haired influencer from Barcelona, near perfection in physical appearance. She’s become a lucrative model, earning up to €10,000 a month, an average of around €3,000. Aitana recently became the face of a sports supplement company and boasts over 121,000 Instagram followers. Her photos attract thousands of views and reactions.
Notably, a famous Latin American actor with around 5 million followers once messaged Aitana, unaware of her non-existence. This incident underscores her convincing virtual presence.
The Clueless agency’s team meets weekly to curate Aitana’s virtual life, including her activities, destinations, and photos. They use a blend of AI and design expertise to maintain her realistic persona. Aitana, known for her love of fitness and complex character, stands out with her distinctive personality. This contrasts traditional models, often used as “blank canvases” by designers.
Following Aitana’s success, the agency created another virtual model, Maia, who is “a little more shy.” Brands have shown keen interest in having personalized virtual models, seeking images that represent their values without the risks associated with real individuals.
