A CONGLOMERATE of nine industrial units, the Pakistan Fruit Juice Company (Pvt) Ltd is engaged in manufacturing various food and beverage items, including juices, ice cream, rice, and agricultural and dairy products.
Incorporated in 1962, the group has grown into a major player in its market segment. Its operating divisions and industrial set-ups are located in major cities like Karachi, Multan, Lahore, Faisalabad and Islamabad.
The company has invested around Rs5bn in its plants and equipment from its own resources, and has not taken bank loans. “Once our expansions are in place and we end up requiring more funds, we may go for listing as a public limited company,” says Ikram Elahi, CEO of PFJ.
The group’s annual carbonated beverage capacity exceeds 12m litres. And it also operates its own PET bottle manufacturing plant to cater to its own requirements. It meets the need for carbon dioxide from a self-owned plant in Multan.
Elahi said his group was the first to enter the ice cream business in the country, and its Hico brand has been well established since 1978. With a fully automatic state-of-the-art manufacturing facility, it has an annual production capacity of more than 6m litres of ice cream.
