Luxury goods powerhouse LVMH is exploring a potential sale of its 50% stake in Fenty Beauty, the globally acclaimed cosmetics brand co-founded with Grammy Award-winning artist and entrepreneur Rihanna, according to multiple sources familiar with the matter
The brand was created through a collaboration between Rihanna, whose full name is Robyn Rihanna Fenty, and Kendo Brands, LVMH’s in-house beauty incubator. Each partner holds an equal 50% stake in the company.
Launched in 2017, Fenty Beauty revolutionised the cosmetics industry by introducing inclusive shade ranges catering to a wide variety of skin tones and undertones, setting new standards for diversity in beauty. Neither LVMH, Evercore, Fenty Beauty, nor Rihanna’s representatives have issued an official comment regarding the reported sale.
Exclusive: Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna https://t.co/ulLz2ZHfma
— Reuters (@Reuters) October 22, 2025According to sources, Fenty Beauty generated approximately $450 million in net sales in 2024. Industry insiders estimate the company’s total valuation to be between $1 billion and $2 billion, depending on the terms of any potential sale and ongoing brand performance.
Barbados-born Rihanna (Robyn Rihanna Fenty) created Fenty Beauty to cater to diverse skin tones, specifically targeting Black, Hispanic, and Asian women. The brand offers makeup, skincare, haircare, and fragrance, sold at Sephora and Amazon. Rihanna also owns Savage X Fenty lingerie.
Read: Rihanna’s Savage X Fenty Bridal Collection Redefines Wedding Style
LVMH and Evercore declined to comment. Fenty Beauty and Rihanna’s representatives did not respond to requests. The potential sale signals shifts in luxury beauty investments. Rihanna retains control of her brand. For updates, follow Reuters, WWD, and Business of Fashion.
