On August 28, 2025, Pop Mart launched its mini Labubu dolls in Beijing. Priced at $11 each, they sold out online in minutes. Fans like Maki Li showed off their purchases. Celebrities such as Rihanna and Dua Lipa also love these quirky toys, highlighting Pop Mart’s global success.
The mini Labubu dolls went on sale Thursday night. They caused a frenzy in Beijing. For example, Pop Mart’s WeChat store crashed due to high demand. Maki Li, a 32-year-old fan, bought 14 dolls. He told AFP he was thrilled. He plans to display them everywhere. The dolls come in “blind boxes.” Buyers don’t know which design they’ll get. This adds excitement.
At a Beijing mall, Li Jianuo filmed her kids opening their boxes. She spent $140 on Labubu dolls as a back-to-school gift. Her 12-year-old daughter loved the white-eared doll. Jianuo said it fulfils her children’s wishes. She won’t sell them even if interest fades. These toys create lasting memories for her family.
Pop Mart’s long-awaited release of its mini labubu dolls saw the toys sell out within minutes in China, U.S., Japan and South Korea.
The Chinese-made fanged, rabbit-eared creatures have taken the world by storm, adorning the handbags of celebrities such as Rihanna and Dua Lipa.… pic.twitter.com/AW8UVt7Lz7
— CGTN Europe (@CGTNEurope) August 29, 2025Labubu dolls are part of Pop Mart’s “The Monsters” series. They earned $669.88 million in sales in 2025’s first half. China’s Commerce Minister praised them as a new trend. They boost the economy. Zhang Jiaru, 27, loves their “ugly-cute” look. She said buying them brings joy.
Maki Li noted that Labubu dolls are affordable. Many can’t buy luxury brands like Balenciaga. Instead, they choose Pop Mart. He called the dolls “healing.” They offer companionship. This makes them popular with fans.
Small #Chinese doll is even popular in #Iraq! #labubu becomes popular and going overseas. It’s hard to get hold of one all around the globe. #WhereSpringBreezeBlows #POPMART #Beijing pic.twitter.com/gLFCUv2wfU
— Touch Beijing (@touch_beijing) July 14, 2025Labubu dolls are a global hit. Rihanna and Dua Lipa carry them in their bags. In June 2025, a life-sized Labubu sold for $170,000 at auction. However, fake “Lafufu” dolls are a problem. Authorities seized 46,000 counterfeits. This shows the dolls’ massive demand.
