The Kylie Jenner SKIMS Everyday Cotton campaign is drawing major attention as the beauty mogul models Kim Kardashian’s latest underwear collection.
On February 11, SKIMS introduced its Everyday Cotton line. The collection features premium cotton bras and underwear designed for daily comfort. Jenner, 28, appears in several promotional images showcasing the new range.
She modelled pieces such as a triangle bralette paired with a matching thong in Cocoa Heather. The campaign highlights neutral tones and minimalist styling.
Kylie Jenner SKIMS Everyday Cotton Campaign Highlights
In a press release, Jenner shared her enthusiasm for the collaboration. She described cotton as an essential everyday fabric and praised the collection’s softness and stretch.
According to the brand, the Everyday Cotton range focuses on breathable materials and comfort-driven design. Unlike sculpting shapewear, this launch emphasises wearability for daily use.
While Jenner led the visual campaign, Kim Kardashian shared her thoughts on social media. She noted that she previously avoided wearing underwear but changed her view after developing what she called the “softest and stretchiest” designs through SKIMS.
🤩 Kylie Jenner poses in her underwear for SKIMS! pic.twitter.com/JVorJT1Y7I
— TMZ (@TMZ) February 11, 2026The collection reflects the brand’s continued shift beyond shapewear. SKIMS has expanded into loungewear, swimwear, and everyday wardrobe basics.
Featuring Jenner reinforces the family-driven marketing approach that has defined the brand’s growth. The sisters regularly promote each other’s ventures, combining business strategy with strong social media influence.
Jenner posted campaign images on her Instagram account, which has hundreds of millions of followers. The photos quickly attracted widespread engagement.
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Khloe Kardashian added a playful comment under the post, writing: “I know I ask this a lot, but are you OK?” The lighthearted remark further amplified attention around the campaign.
By placing Jenner at the centre of the launch, SKIMS leverages her global reach while reinforcing the collection’s comfort-focused message. The Everyday Cotton range signals another step in the brand’s evolution toward versatile essentials.
