Kristin Juszczyk, the spouse of San Francisco 49ers fullback Kyle Juszczyk, will debut her new apparel line, Off Season, on January 7, 2025.
The announcement follows a year of notable success for Kristin, highlighted by celebrities like Taylor Swift and Brittany Mahomes sporting her custom-designed jackets on game days.
Kristin’s foray into fashion started with personalized game day outfits that captured attention for their distinctive style and team spirit. Her breakthrough came when Taylor Swift wore a custom puffer jacket Kristin designed from a Kansas City Chiefs jersey. This endorsement catapulted Kristin’s visibility, boosting her social media presence and design demand.
In partnership with entrepreneur Emma Grede, the Off Season line will feature elevated unisex apparel targeting NFL fans who desire fashion-forward yet team-relevant clothing. The initial collection will celebrate five NFL teams: the 49ers, Chiefs, Eagles, Lions, and Bills. The line’s endorsement by the NFL Players Association highlights its authenticity and potential appeal in the sports community.
Read: Meet Kristin Juszczyk: The Designer Behind Custom Jackets for Taylor Swift
“I’ve poured my heart and soul into this collection, aiming to provide fans with apparel that resonates both on and off the field,” Kristin stated, emphasizing her commitment to the project.
Her designs blend modern fashion elements with sports culture, offering fans a novel way to express their team loyalty. Fans and fashion enthusiasts eagerly anticipate the upcoming launch, which is largely spurred by Taylor Swift’s endorsement.
As the launch date nears, Kristin actively engages with her growing audience, sharing insights into her design process and the inspiration behind Off Season. Her transition from creating personalized outfits to spearheading a fashion line underscores the evolving link between sports, celebrity endorsements, and entrepreneurship in the fashion industry.