The Kim Kardashian SKIMS lingerie post once again captured attention on social media as the reality star promoted her multibillion-dollar fashion brand over the weekend.
The 45-year-old entrepreneur shared a series of Instagram photos featuring pieces from the SKIMS Everyday Cotton collection. With more than 353 million followers, Kardashian kept the caption minimalist, tagging @SKIMS and adding a black heart emoji, letting the visuals speak for themselves.
In the images, Kardashian posed barefoot against a neutral grey backdrop. She wore a black triangle bralette priced at $34, paired with a matching $18 thong from the Everyday Cotton line.
Her long, dark hair was styled sleek and straight, while her makeup emphasised a natural glow. The clean aesthetic aligned with SKIMS’ branding, which focuses on simplicity and body-conscious design.
Launched in 2019 alongside Jens Grede and Emma Grede, SKIMS has grown into a dominant force in the fashion industry. The brand is known for inclusive sizing and solution-oriented apparel, offering shapewear, bras, bodysuits, loungewear, and dresswear.
This steady expansion has reinforced Kardashian’s reputation as both a trendsetter and a business leader. SKIMS is now valued in the multi-billion-dollar range, reflecting its rapid rise in global markets.
Industry analysts often cite SKIMS as an example of strategically executed influencer-driven branding.
Playful Callback to Viral “Jacket Potato” Moment
Beyond the lingerie promotion, Kardashian also revisited a viral interview moment involving British internet personality Grime Gran. During a previous conversation, she appeared confused when asked whether she liked “jacket potatoes.”
After learning that a jacket potato is simply a baked potato cooked in its skin, Kardashian confirmed she enjoyed them.
Read: Lewis Hamilton Silent on George Russell’s Kim Kardashian Joke
Over the weekend, she posted an Instagram Story featuring baked potatoes topped with bacon bits. Tagging her All’s Fair co-star Sarah Paulson, she jokingly wrote, “Is this a jacket potato?”
The lighthearted post showcased a more playful side of the global icon. By blending fashion promotion with humour, Kardashian continues to dominate both lifestyle branding and digital culture.
