Justin Bieber debuted a striking new look in Los Angeles just hours before releasing his eighth studio album, Swag II, at midnight on September 5, 2025.
Bibier, 31, was seen leaving Jim Henson Studio wearing a bushy beard, silver sunglasses, a nose piercing, and a green star-shaped acne sticker, reported Daily Mail.
Swag II follows weeks of buzz from billboards in cities like London, Shanghai, Seoul, and New York. Its pink cover features a family photo of Bieber, his wife Hailey, and their one-year-old son, Jack Blues.
The album builds on the success of Swag, his surprise July 2025 release, which received critical praise. While Justin promoted Swag II, Hailey Bieber was in New York City for the launch of her Rhode skincare line at Sephora. She attended an event at The Twenty Two Hotel wearing a black leather jacket and a skintight dress.
Justin Bieber has released his new album ‘SWAG II.’
(https://t.co/bGfwvKd72F) pic.twitter.com/d09Fzl6xDF
— Pop Base (@PopBase) September 5, 2025Later, Hailey shared a photo of herself in a strapless black gown on Instagram to celebrate the launch. She addressed rumours about their marriage with a post featuring a Times Square billboard of Swag II, captioned fiercely: “Is it finally clocking to you f***** losers?”*
Read: Justin Bieber Shares Loving Tribute to Wife Hailey on Instagram
The album explores Justin’s life, touching on love, struggles, and parenthood. It reflects his marriage to Hailey since 2018 and celebrates their son’s first birthday in August 2025. Jack made a brief appearance in the Yukon music visualizer last month, but the couple keeps his face private.
Justin’s Swag II and his bold new image showcase his artistic growth. Hailey’s success with Rhode highlights their influence as a power couple. Their personal themes resonate deeply with fans around the world.
