On June 20, 2025, Justin Bieber ignited a social media firestorm by reposting a video on his Instagram Stories featuring a content creator impersonating Benny Blanco, the fiancé of his ex-girlfriend Selena Gomez.
The mimicry, poking fun at Blanco’s speaking style and musical inspiration, was widely seen as subtle shade toward Gomez. The video prompted intense backlash from fans and reignited speculation about tensions with Gomez and his wife, Hailey Bieber.
Justin Bieber seemingly shades Benny Blanco on his IG stories
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Bieber’s repost of the Blanco impersonation quickly went viral, with fans interpreting it as a jab at Gomez’s recent engagement to Blanco. Social media reactions on X were swift, with one user stating, “It’s been decades… he needs to move on,” and another noting, “He’s crashing out every day since Selena got engaged.” Following Gomez and Hailey Bieber’s unfollowing each other on Instagram, the timing fueled rumours of renewed friction tied to their shared history with Bieber.
NÃO SUPERA NUNCA? Parte 98172
Marido de Hailey Bieber posta vídeo no feed de seu IG com um meme onde Justin Bieber conta que chamava Selena Gomez, seu primeiro amor, de “mamacita”.
Justin Bieber está postando uma série de indiretas para Gomez desde o anuncio do noivado dela. pic.twitter.com/rcW6E591FK
— Todo Dia Baldinhos Passando Vergonha (@tododiabaldinho) June 23, 2025
Bieber and Gomez’s on-and-off relationship spanned nearly a decade, ending before his 2018 marriage to Hailey Baldwin. The trio’s intertwined past has long fueled fan speculation, with flare-ups like this keeping their names linked. The unfollowing incident, combined with Bieber’s post, has led some to question whether personal animosities persist, though none of the parties have publicly commented.
Fans expressed disappointment, commenting, “Imagine being a father and still obsessed with your ex,” highlighting Bieber’s new role as a parent. Others praised Gomez’s silence, viewing her restraint as maturity. The controversy has sparked broader discussions about privacy, boundaries, and moving on from past relationships, resonating with audiences invested in celebrity dynamics.