Jude Bellingham, the Real Madrid midfielder, has entered the fashion world, partnering with celebrity Kim Kardashian.
Kardashian, a prominent figure with over 360 million Instagram followers, announced Bellingham as the new face of her Skims brand.
Kim Kardashian has long been a major influence both online and in traditional media. Her involvement in television and her documentary have significantly boosted her public presence. Her foray into the business world with her Skims underwear line has also made headlines, especially with some collections sparking debates.
The latest news from Skims involves signing Jude Bellingham. Kardashian confirmed this on social media, posting images of Bellingham modelling the brand’s underwear. This collaboration marks Bellingham’s debut in the fashion industry, showcasing the men’s line of Skims.
In promotional photos, Bellingham is seen in various poses, wearing different styles from the Skims collection. One post, featuring Bellingham with a soccer ball and performing his signature celebration, quickly garnered half a million likes, highlighting the strong influence of Kardashian and the growing popularity of Bellingham under Carlo Ancelotti’s guidance.