Instagram unveiled “Testimonials,” a fresh partnership ad format for creators to monetize. The text-only feature lets brands collaborate with creators to promote products via short endorsements. It’s a quick cash avenue that stacks on existing deals.
Meta’s blog explains it all. Testimonials are brief, text-only ads under 125 characters. Creators craft a message tied to a brand’s campaign, which brands then attach to ads. Labeled “Sponsored,” they appear as pinned comments on posts. It’s fast, simple, and paid.
What Are Instagram Testimonials?
Meta says 40% of Instagram users trust creator recommendations when shopping. Testimonials boost earnings and reach. Creators can charge more while promoting brands. However, performance data stays with brands—creators must request it to refine future content.
Instagram’s latest updates go further. DMs now offer message translation, scheduling, and music previews without leaving chats. Users can pin chats for easy access. Plus, group invites got simpler: share a QR code, and others scan to join—no manual adds needed.
How Testimonials Benefit Brands and Creators
This format taps into Instagram’s creator-driven shopping trend. Brands gain authentic endorsements, and creators get paid and grow. Limited metrics aside, it’s a win-win. Once brands share results, creators can tweak strategies.
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Testimonials mark Instagram’s push to empower creators financially. Paired with slick DM upgrades, the platform wants engagement and revenue to soar. Will this reshape influencer marketing? Time will tell.
