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Reading: Instagram Modifies Video Quality for Stories and Reels with Low Views
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PhotoNews Pakistan > Tech > Instagram Modifies Video Quality for Stories and Reels with Low Views
Tech

Instagram Modifies Video Quality for Stories and Reels with Low Views

Web Desk
By Web Desk Published October 29, 2024 2 Min Read
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Instagram story comments. Photo Credits: Screen Rant
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Adam Mosseri, the head of Instagram, confirmed that the platform lowers the video quality of Stories and Reels, which do not attract significant viewership. He disclosed this during an ask-me-anything session on Instagram Stories, explaining that this measure prioritizes videos with higher traffic for better encoding resources.

According to Mosseri, this policy affects all video formats on Instagram, including Stories, Reels, and longer videos. The rationale behind this decision is to allocate computational resources more efficiently, ensuring that videos receiving considerable attention are streamed in higher quality.

#Instagram is lowering video quality for unpopular videos

Instagram CEO Adam Mosseri explained that higher quality is reserved for videos with more views due to the high costs of storage and processing. So, the more popular your video, the better the quality. pic.twitter.com/JpmtlDwYky

— Unfiltered Human Race (@UnfilteredRace) October 28, 2024

Mosseri elaborated that Instagram’s algorithms automatically reduce the quality of older Stories and Reels that fail to garner substantial views. This is intended to free up resources for content that continues to draw large audiences. Typically, the quality reduction occurs after the initial popularity of a video wanes, which could be a few days to a few weeks.

Instagram lowers the video quality on less popular posts that aren’t amassing as many views.https://t.co/zsHBMyec59

— PetaPixel (@petapixel) October 28, 2024

This approach has raised questions among users, particularly regarding the transparency of such policies. Concerns about how this might impact smaller creators were also voiced, prompting Mosseri to clarify in a Threads post that the focus is on content quality rather than video quality. He assured that the degradation in video quality is minor and generally does not affect user engagement.

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