Google Shopping rolled out a suite of artificial intelligence (AI) upgrades on March 5, 2025, transforming how users hunt for apparel and makeup.
Powered by Google’s AI models and the Shopping Graph, these Google Shopping AI features announced via a blog post let US shoppers generate clothing images, virtually try makeup, and preview garments on diverse models. Expansion beyond the US remains TBD.
Now you can bring your fashion and beauty visions to reality with new AI features on Google Shopping. Get real-life recs based on AI-generated images straight from your imagination, try on skirts and pants virtually and get makeup inspo with AR beauty ↓ https://t.co/Nhb65pYsmN
— Google (@Google) March 5, 2025Dream Up Apparel with AI
Struggling to find that perfect outfit? The Google Shopping AI now offers a “Can’t find it? Create it” prompt. Type a description—like “floral maxi dress with puff sleeves”—and the AI whips up matching images. Pick your fave, and a visual search scans the web for similar products. Born in Google Labs, this tool’s now live, making tricky searches a breeze.
Beauty buffs, rejoice! Search for “spring makeup” or celeb looks, and Google Shopping AI uses styles to test via augmented reality (AR). Tap a look, flip on AR mode, and see eyelash, blush, gloss, and mascara effects on your face. Love it? Shop the listed products below. It’s a game-changer for nailing that next glam vibe.
What should marketers expect to see in 2025?
Get insights below from Vidhya Srinivasan, Google’s VP and general manager of ads and commerce, on AI, personalization, and the future of shopping.
Read more 👉 https://t.co/U91yMmYSVV pic.twitter.com/XmXtSO2wAs
— Think with Google (@ThinkwithGoogle) March 5, 2025Google’s virtual try-on tool has also improved. Previously limited to tops and dresses, it now includes pants and skirts, displayed on real models from XXS to XXL. Pick a model that matches your vibe and see how any garment fits your length, cut, and all. Machine learning sharpens accuracy and brand flair, ensuring what you see is what you get.
The Google Shopping AI upgrades blend smarts with style, custom outfits, makeup filters, and fit previews redefine online shopping.
