Google unveiled its Pixel 10 smartphone series at the Made by Google event in New York City, showcasing advanced artificial intelligence capabilities to compete in the growing AI-assistant market. The new lineup, powered by the Tensor G5 chip, aims to challenge rivals like Apple and Samsung with innovative features and enhanced performance.
The Pixel 10 series includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, with prices starting at $799. Key AI-driven features include:
- Camera Coach: Real-time photo tips powered by Gemini AI, offering angle and lighting suggestions.
- Conversational Photo Editing: Users can edit images via voice commands, such as adjusting brightness or removing objects.
- Magic Cue: An AI tool that anticipates user needs, like retrieving flight details during calls.
- Pixelsnap: A magnetic charging system supporting Qi2, enabling compatibility with accessories like chargers and wallets.
The standard Pixel 10 now features a telephoto lens, previously exclusive to Pro models, enhancing its photographic capabilities.
Larger front display. Bigger battery. Better camera. IP68 dust and water protection. And impressive AI features, powered by our new Google Tensor G5 processor.
Get the best of Pixel on the big screen with Pixel 10 Pro Fold, our most durable foldable yet. #MadeByGoogle. pic.twitter.com/C6HxmjbAFR
— Google (@Google) August 20, 2025Hosted by Jimmy Fallon, the event featured celebrity appearances and revealed the Pixel Watch 4 with Wear OS 6 and Pixel Buds 2a in new colours. The Tensor G5 chip, manufactured by TSMC on a 3nm process, boosts performance by 34% and AI processing by 60%, supporting features like 100x Pro Res Zoom.
From Voice Translate on phone calls to new visual guidance in Gemini Live, here’s how AI is making Pixel 10 more helpful than ever → https://t.co/JY8TTGO3aM #MadeByGoogle pic.twitter.com/6ONccitPAY
— Google (@Google) August 20, 2025Google’s focus on AI integration, including Gemini Live for real-time assistance, positions the Pixel 10 series as a leader in the AI-assistant market. The company highlighted its edge over Apple’s delayed Apple Intelligence features, with a teaser video poking fun at iPhone promises. The Pixel 10’s launch in Mexico and support for Android 16 further expand its global reach.
Snap to it. Literally.#Pixelsnap is our new magnetic technology which is built into every #Pixel10 phone, so you can snap on chargers, stands, wallets, and all kinds of other stuff¹ 🫰 #MadeByGoogle pic.twitter.com/cEMIlTmULk
— Made by Google (@madebygoogle) August 20, 2025Read: Google Pixel 10 Event: What to Expect and How to Watch
With the Pixel 10 series, Google aims to redefine smartphone innovation, blending AI, photography, and design. Available from August 28, the devices are set to influence trends in the tech industry, with fans eager to explore their advanced capabilities.
