Gold has remained one of the strongest-performing assets in recent years, and market experts believe the momentum could extend well into 2026. Leading global investment banks now project that gold prices may reach historic levels, supported by macroeconomic trends and sustained institutional demand.
Goldman Sachs expects gold prices to climb to around $4,900 per ounce by the end of 2026. The bank links this outlook to global economic uncertainty, resilient investor demand, and continued interest in safe-haven assets.
J.P. Morgan has issued an even more bullish forecast. The firm sees gold reaching nearly $5,055 per ounce by late 2026, driven largely by aggressive gold purchases from central banks and the likelihood of accommodative monetary policies across major economies.
🔥Gold prices are set to extend their historic rally in 2026:
Analysts surveyed by the Financial Times expect gold to rise ~7% to $4,610 per ounce by year end.
This comes as central bank buying and investor demand for haven assets is expected to remain historically strong.
The… pic.twitter.com/TFGu6lwrQg
— Global Markets Investor (@GlobalMktObserv) January 5, 2026
Deutsche Bank projects an average gold price of about $4,450 per ounce in 2026. Its outlook allows for year-round volatility, with prices potentially ranging between $3,950 and $4,950.
Morgan Stanley has adopted a more cautious stance, forecasting that gold will stabilise near $4,400 per ounce. Meanwhile, Bank of America estimates an average price of $4,538, with upside potential toward $5,000 if economic conditions turn more favourable.
Read: Gold, Silver Prices Rise Again as Bullion Rally Continues
Analysts point to several forces supporting higher gold prices. Central banks, particularly in emerging markets, continue to expand their gold reserves. Expectations of interest rate cuts, combined with geopolitical and economic uncertainty, have also strengthened gold’s appeal as a store of value.
💥BREAKING:
GOLDMAN SACHS PREDICTS GOLD WILL REACH $4,900 BY THE END OF 2026.
CURRENT PRICE: $4,230, THAT’S A 15.8% INCREASE OVER THE NEXT YEAR. pic.twitter.com/AXMBtaNZ7o
— Crypto Rover (@cryptorover) December 10, 2025
Despite the optimistic outlook, experts warn that short-term price swings remain possible. A stronger U.S. dollar or delays in anticipated rate cuts could trigger temporary pullbacks. Some institutions, including Citibank, maintain more conservative projections due to these risks.
Overall, financial analysts agree that gold remains a reliable long-term investment and an effective hedge against uncertainty. As 2026 approaches, it is likely to stay a core asset for investors seeking stability in volatile markets.