Generation Z is reshaping data sharing norms, willingly exchanging personal information for incentives through platforms like Verb.Ai. Launched by youth polling company Generation Lab, Verb.Ai revolutionises market research by offering users fair compensation and transparency, addressing long-standing concerns about corporate data extraction.
Verb.Ai allows users to earn $50 or more monthly by installing a 90-second phone tracker that monitors browsing habits, purchases, and streaming app usage while safeguarding sensitive data like bank account activity. “Corporations have extracted user data without fair compensation,” says Cyrus Beschloss, CEO of Generation Lab. “Users should know exactly what data they share and feel good about the return.”
The platform creates anonymised digital twins of users, enabling companies to analyse consumer behaviour accurately. For example, a political group could query digital twins of women under 30 to understand their news sources, offering insights far beyond traditional surveys.
this morning, we're announcing VERB AI.
Why: for decades, market research has been doing the same thing as George Gallup in the '50's.
What: surveys are like asking a patient to describe symptoms. VERB is an MRI machine.https://t.co/V9LLXKO2CM
— The Generation Lab (@Generation_Lab) May 20, 2025Why Gen Z Trusts Verb.Ai
A striking 88% of Gen Z is open to sharing data with social media and market research platforms in exchange for incentives, reflecting a shift in privacy perceptions. Unlike older generations, Gen Z values transparency and control over their data. Verb.Ai’s model, likened to an “MRI machine” in Generation Lab’s pitch deck, tracks actual behaviour rather than relying on self-reported data, delivering precise consumer insights.
Verb.Ai is poised to transform the market research industry by prioritising user trust and accuracy. Generation Lab will onboard 5,000 users by September 2025, challenging traditional polling methods. This transparent, user-centric approach ensures companies gain reliable data while individuals are fairly rewarded.
For more on Verb.Ai and Gen Z’s data-sharing trends, visit Generation Lab’s official website or follow trusted tech news sources.
