Social media giant Facebook has added a new feature to increase a blood donations in Pakistan.
The new features enables user to easily sign up to be blood donors, and also to help connect donors with people and organisations.
In a press release said “People using Facebook in Pakistan will be able to sign up to be blood donors either on their profiles or by visiting facebook.com/donateblood. All information will remain private and set to Only Me by default, but people can choose to share their donor status more widely. This feature will be available on Android, iOS and desktop,”
According to Facebook, “Pakistan, like many countries, has a shortage of safe blood. In some cases, this shortage means patients and their families are responsible for finding donors to replace the blood they receive from blood banks or hospitals,” the press release stated.
The feature will help bring together donors, non-profit organisations, and health industry to be “useful to people”.