“We are planning to introduce large-scale dairy farms which will not only have the best feeding practices, but would also help the company further streamline its food business,” said Engro’s Sahiwal Processing Unit Quality Control Head Ahmad Ishtiaq, while talking to a group of journalists.
“This would also, as a result, encourage the scattered cattle-owners,” he added.
Engro Foods; a subsidiary of Engro Corporation, currently owns a dairy farm in the outskirts of Sukkur, Sindh. The farm has 4,000 cattle that largely meet the demands of its milk processing plant.
In Punjab, the company relies on scattered cattle-farmers, who according to Ishtiaq, are not adopting modern farming practices due to various reasons.
The company claims that it successfully raised its market share in UHT category to 58% in 2015, from 48% in the previous year. The company recorded Rs50 billion in net sales during the year 2015, compared to Rs42.6 billion in 2014.
According to Ishtiaq, the company currently has a registered farmer-base of approximately 50,000 in four zones covering Sindh, south and central Punjab. There are 70 large farms, five corporate farms and seven strategic milk supplier chains for milk collection.
“The share of processed milk is increasing. It currently stands at 7% – which is still a low figure compared with India, where the figure hovers around 20%, as per experts,” he said.
“Although 93% of its share is loose milk, the usage of packaged milk has grown from 1-3% during 1980 and 2000. It has captured another 4% market by 2015 in Pakistan,” he added.
He said the increase was due to consumers getting more quality conscious; most of them were switching to UHT milk. “However, there is still a need for improved efficiency and for the general public to gain awareness about the hazards of loose milk.”
He said the company had to develop the entire milk collection chain as around 92% of farmers had up to four animals per family and were scattered across farmlands. “Around 80% of these farmers had only two animals per family,” he added.
Furthermore, he said, a single milk tanker usually underwent 28 tests in 45 minutes before reaching the plant for processing. “At the processing stage, the milk wastage ratio is usually around 0.7%.”
As for the collection of real time data of animals and their milking capacity, Ishtiaq said the company was working on developing practices similar to those in European countries.
“Our agri-field teams regularly collect and maintain data for milk collection from each farmer along with the details of the animal. The percentage data of cows and buffaloes per area is also collected, after which, the milk collection centres are set up keeping in view the availability of animals,” he said.
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