Tesla CEO Elon Musk is set to launch X TV, a TV app that will challenge YouTube’s dominance on Amazon and Samsung smart TVs.
Musk hinted at the imminent release of X with a “Coming Soon” message, signalling a major move into digital entertainment. Sources tell Fortune the X TV interface closely mirrors YouTube’s, showcasing Musk’s intent to compete in video streaming.
With YouTube as the leading platform in 2023, Musk’s X TV, which has been tested since October for video and audio calls, positions X as a potential “super app” with added messaging and payment options. Musk’s discussions with figures like Tucker Carlson and Don Lemon aim to enrich X TV’s content, emphasizing a video-first approach. Since acquiring X in 2022, Musk has focused on boosting engagement, recently adding an “Articles” feature for diverse multimedia sharing.
