Delhi-based beauty influencer Shubhangi Anand recently shared a video that shocked and perplexed the internet, amassing over 22 million views. In this video, she demonstrates an unconventional method for lip plumping by applying green chillies to her lips.
Anand cuts a chilli in half and rubs its spicy inside across her lips, followed by applying a lip tint despite the obvious discomfort. In her post, she even asked her followers if they would dare to try this method.
This peculiar beauty hack has sparked a heated debate online, with many viewers criticizing it as reckless and potentially harmful. The video not only raised questions about the safety of using such a method for cosmetic enhancement but also ignited discussions on the lengths to which people go to meet certain beauty standards.
Some users have expressed concern, labelling the method as one of the “dumbest things on the internet,” and warned about the risks of severe skin reactions, including hyperpigmentation from sun exposure.
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The online community continues to react strongly, with comments ranging from concerns about setting inappropriate beauty standards to outright disbelief over the extremes pursued for viral content. Last year, a similar incident occurred when a video featuring a beauty blogger making chilli lip gloss went viral.
Moreover, Hollywood actress Blake Lively revealed that she once used chilli peppers in her lip gloss during high school as a “millennial” makeup trick, contrasting it with current trends among Gen Z.