Brooklyn Beckham, 26, posted a video on Instagram showing him making homemade strawberry jam. Shared with his 16 million followers, the clip ended with him offering the jam on sourdough to a woman, likely his wife, Nicola Peltz. The video sparked mixed reactions, with some praising his effort and others trolling him, comparing him to Meghan Markle.
Brooklyn’s video captured him preparing strawberries, cooking them into jam, and spreading it on bread. Captioned “Strawberry jam x,” the post drew attention for its simplicity. However, he skipped a taste test, passing the toast to a woman presumed to be Nicola Peltz. The video, which has been viewed 3 million times, has fueled both support and criticism on Instagram.
The online response split sharply. Some fans praised Brooklyn’s creativity, with one comment stating, “Love the homemade vibe!” Others mocked the jam as “runny” or “sloppy,” drawing parallels to Meghan Markle’s ridiculed As Ever jam brand launch in 2024, per The Sun. Critics wrote, “First Meghan, now you!” and urged Brooklyn to “get a proper job.” Supporters countered, calling trolls “bitter” and their comments “nasty,” per Daily Mail.
Comparisons to Meghan Markle
The trolling linked Brooklyn to Meghan Markle, whose luxury jam faced similar ridicule. For instance, one X post with 10,000 likes quipped, “The new Meghan Markle”. The comparison stems from both celebrities’ high-profile culinary ventures, but supporters argued Brooklyn’s effort was a personal project, not a commercial one, unlike Markle’s.
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Some comments referenced rumoured tensions with Brooklyn’s parents, David and Victoria Beckham, with remarks like “Call your parents”. Brooklyn has not addressed these claims, focusing instead on his culinary pursuits. His silence aligns with PR advice to avoid fueling rumours of a family rift. The Beckhams’ global brand, valued at $500 million, remains unaffected, according to Forbes.
Brooklyn, known for photography and modelling, has ventured into cooking, with his 2024 pop-up restaurant gaining 1 million social media impressions. His jam video reflects a growing interest in food content, which is popular among Gen Z audiences, with 60% of them engaging with culinary posts. Despite trolling, his fanbase supports his creative shift, boosting his online presence.