Bad Bunny is back in the spotlight as the face of Calvin Klein’s latest campaign. He represents the Icon Cotton Stretch collection, showcasing his bold fashion sense and impressing fans again. This collaboration emphasizes Bad Bunny’s star power.
He strips down to his briefs, and the black-and-white shots highlight his tattoos and physique. The photoshoot, captured by Mario Sorrenti in Puerto Rico, is accompanied by a sultry video for his hit song “EoO.” In the video, Bad Bunny dances and playfully teases his waistband, asking, “Do you have your Calvins on?” Fans are going crazy over it.
iconic from every angle. @sanbenito wears the new Icon Cotton Stretch Boxer Brief. pic.twitter.com/3HeTdlLDA6
— calvinklein (@CalvinKlein) March 17, 2025
“It’s been in the works for a while,” said Bad Bunny. “Experiencing it live feels amazing.” He expressed excitement about filming in Puerto Rico: “It made it special and authentic.” The Grammy winner is thrilled to be included in Calvin Klein’s iconic lineup, calling it a significant moment.
Bad Bunny stuns for Calvin Klein. pic.twitter.com/BHxLuFWEL3
— Pop Base (@PopBase) March 17, 2025
The line enhances traditional underwear with a stitch-free waistband and a comfortable pouch. Its shape retention adds a touch of premium quality. Fans took to Instagram to express their admiration, with one commenter saying, “I’m dead!” and another declaring, “New screensaver alert!” Calvin Klein’s page also received praise as fans quickly shared their positive reactions.
Venga, un edit de la nueva campaña de Calvin Klein y Bad Bunny, con “Fiebre de Oro”, de Paul Thin, sonando pic.twitter.com/0xC0GWfBTP
— itBM (@queerspaceboyBM) March 17, 2025