In a surprising turn of events, Apple fans worldwide encountered an unexpected obstacle this morning as the Apple Store went offline. This left many unable to make purchases, creating a buzz of anticipation and confusion.
Strategic Move for Apple Vision Pro Release
The store’s shutdown was a strategic move by Apple preceding the launch of the Apple Vision Pro headset. This highly-anticipated product, set to redefine augmented reality, was scheduled for pre-order in various time zones: 5 am Pacific Time, 8 am Eastern Time, and 1 pm in the UK. The temporary closure of the Apple Store added suspense, with enthusiasts eagerly awaiting what Apple had in store.
The Vision Pro, priced at $3,499, is expected to be in high demand upon its release on February 2. Apple’s strategy of taking down its website before major launches is seen as a way to build excitement. However, Apple anticipates modest initial sales for the Vision Pro, and the potential for shortages has been suggested, urging buyers to act quickly once the store reopens.
To prepare for the launch, Apple advised customers to prepare their iPhones for facial scanning and have their glasses prescriptions ready for the headset’s custom lenses.
