Photonews Logo Photonews logo
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Azad Jammu Kashmir
    • Balochistan
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
    Good Fortune trailer
    Videos

    First Trailer for Aziz Ansari’s Good Fortune, Starring Keanu Reeves

    May 29, 2025 2 Min Read
    Last of Us Season 2
    Videos

    ‘The Last of Us’ Season 2 Premieres Date What to Expect From HBO’s Hit Series

    April 13, 2025 2 Min Read
    Disney Snow White box office
    Videos

    Snow White Teaser Drops: Gal Gadot and Rachel Zegler Shine

    February 22, 2025 1 Min Read
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Reading: Adidas Faces Backlash Over Bella Hadid’s Role in Munich Olympics Campaign
PhotoNews Pakistan PhotoNews Pakistan
Font ResizerAa
Search
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Balochistan
    • Azad Jammu Kashmir
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Have an existing account? Sign In
Follow US
© 2022 Photonews. All Rights Reserved.
Bella Hadid Adidas Lawsuit
PhotoNews Pakistan > Entertainment > Adidas Faces Backlash Over Bella Hadid’s Role in Munich Olympics Campaign
Entertainment

Adidas Faces Backlash Over Bella Hadid’s Role in Munich Olympics Campaign

Web Desk
By Web Desk Published July 20, 2024 2 Min Read
Share
Bella Hadid on July 11, 2024 in New York City ( Photo Credits. Gotham / GC Images), Adidas featuring Bella Hadid in the Munich Olympics campaign. Photo Credits: Adidas
SHARE

Adidas faced criticism from Israel for featuring Bella Hadid in a campaign linked to the 1972 Munich Olympics.

The campaign drew attention due to Hadid’s public stance on Palestine and her history of comments that Israel views as anti-Semitic and incendiary. The choice was particularly controversial because the 1972 Munich Olympics were marred by the tragic killing of 11 Israeli athletes by Palestinian terrorists.

Palestinian supermodel Bella Hadid is the new face of ADIDAS for the relaunch of the 1972 Olympic shoe…🇵🇸🇵🇸🇵🇸 pic.twitter.com/qHETMrGSof

— Pelham (@Resist_05) July 18, 2024

The sports apparel giant launched a shoe originally released in 1972, coinciding with the Munich Games. This connection amplified sensitivities due to the historical context of violence at these games. Israel’s Ministry of Foreign Affairs publicly criticized the campaign on X.com (formerly Twitter), questioning Adidas’s decision to use Hadid as the face of the campaign due to her Palestinian heritage and alleged anti-Semitic rhetoric.

.@Adidas recently launched a new campaign for their shoes to highlight the 1972 Munich Olympics.

Eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics.

Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history… pic.twitter.com/IgdGq2OLmd

— Israel ישראל (@Israel) July 18, 2024

Further controversy arose from the design of the shoe advertisement. The ad featured Hadid in sportswear, holding flowers while showcasing shoes with a colour scheme that included deep red, which critics suggested could evoke the bloodshed of the Munich massacre. Additionally, Tammy Rahamimoff-Honig, Deputy Head of the Ministry, criticized the positioning of the shoes in the advertisement, suggesting that the layout might subtly reference symbols used by Hamas to mark Israeli targets.

The backlash highlights the complexities and sensitivities involved when global brands engage in politically charged regions or historical events, particularly when endorsers have publicly taken a stance on related issues.

TAGGED:Featured
Share This Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Email Copy Link Print
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

Dead Take 2025 psychological horror

Dead Take: Surgent Studios’ Psychological Horror Game Set for 2025 Release

Ayatollah Ali Khamenei Iran Nuclear Talks

Iran’s Khamenei Rejects US Nuclear Deal, Defends Uranium Enrichment

Adolescence

Adolescence Becomes Netflix’s Second Biggest English TV Series

Malir Jail Karachi Prisoner Escape

Sindh Orders Arrest of Malir Jail Constable in Massive Jailbreak Probe

Punjab solar panel guidelines 2025

Punjab Issues Solar Panel Installation Guidelines Amid Net Metering Cuts

Post Archives

More Popular from Photonews

IShowSpeed Usain Bolt training
Sports

Usain Bolt Offers to Train IShowSpeed in Exclusive Coaching Session

2 Min Read
Viral Chinese Paraglider
Offbeat

Viral Chinese Paraglider Video Partially AI-Generated, Leads to Ban

1 Min Read
WhatsApp iOS update 2025
Tech

WhatsApp iOS Update Adds Selective Text Copy and Image Text Detection Features

2 Min Read
Entertainment

House of the Dragon Season 3 Promises Epic Events and a Bold New Episode

Ryan Condal, showrunner of House of the Dragon, shared exciting details about the third season, which…

June 4, 2025
Pakistan

Pakistan’s NEOC Warns of Thunderstorms and Heavy Rain

The National Emergencies Operations Centre (NEOC) issued a critical alert, forecasting five weather systems that would…

May 30, 2025
Offbeat

MrBeast Becomes First Individual to Reach 400 Million YouTube Subscribers

On June 2, 2025, Jimmy Donaldson, widely known as MrBeast, became the first individual content creator…

June 2, 2025
Entertainment

Russell Brand Pleads Not Guilty to Rape, Sexual Assault Charges

On Friday, May 9, 2025, Russell Brand, the 49-year-old comedian and actor, formally pleaded not guilty…

May 30, 2025
PhotoNews Pakistan

Always Stay Up to Date

Subscribe to our newsletter to get our newest articles instantly!

Categories

  • World
  • Pakistan
  • Punjab
  • Sindh
  • Khyber Pakhtunkhwa
  • Balochistan
  • Azad Jammu Kashmir

 

  • Top News
  • Business
  • Entertainment
  • Sports
  • Videos
  • Tech
  • Offbeat
  • Blog

© 2024 Phototnews
All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?