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Reading: Unveiled: Leo Messi’s Earnings for Super Bowl 2024 Appearance
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PhotoNews Pakistan > Videos > Unveiled: Leo Messi’s Earnings for Super Bowl 2024 Appearance
Videos

Unveiled: Leo Messi’s Earnings for Super Bowl 2024 Appearance

Web Desk
By Web Desk Published January 31, 2024 2 Min Read
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Leo Messi, known for his extraordinary soccer skills, is set to appear in a Michelob Ultra commercial during the Super Bowl 2024. Michelob Ultra, part of Anheuser-Busch, has secured Messi, regarded as one of football’s greatest players, for its new ad campaign.

In the 60-second Michelob Ultra commercial, viewers will see Messi entering a bar and awaiting an ice-cold beer. A preview of this advertisement was released last Thursday. Michelob Ultra, also the official sponsor of the upcoming Copa America in the United States, is strengthening its association with soccer.

🇺🇸🇦🇷 MESSI SCORES SUPER BOWL AD FOR LOW-CAL BEER

From World Cup to Super Bowl stardom Messi sure gets around.

How much he was paid is not disclosed, however a 30-second spotlight during the Super Bowl this year commands a whopping $7 million.

Source: Daily Commercials pic.twitter.com/Yhy2i5FNVq

— Mario Nawfal (@MarioNawfal) January 25, 2024

According to The New York Times, Messi’s participation in the Super Bowl ad reportedly earns him $14 million. La Nacion notes that in 2023, a 30-second Super Bowl ad by the beer company cost $7 million, but in 2024, they opted for a larger investment by featuring Messi in a halftime commercial. This ad is expected to reach an audience of about 100 million worldwide.

🚨 Leo Messi will headline a Super Bowl ad for Michelob Ultra. 🏈
pic.twitter.com/6QhBXJssAr

— Barça Worldwide (@BarcaWorldwide) January 26, 2024

This Super Bowl commercial marks Messi’s debut in such a high-profile advertising slot in the U.S., potentially boosting his advertising presence globally. As for Super Bowl commercial costs, a 30-second spot on February 11 is estimated to be between $5 million and $10 million, while a 1-minute slot could cost around $14 million.

TAGGED:FeaturedLionel Messi
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