Hailey Welch, also known as ‘Tuah Girl’, is turning her viral ‘Hawk Tuah’ moment into a thriving merchandise business. Read about her collaboration with Tennessee-based Fathead Threads and explore the new line of products.
On June 19, an interview featuring the phrase “Hawk Tuah” went viral. Hailey Welch is the origin of this catchy phrase. The phrase has spread rapidly online, sparking countless memes and video edits. Capitalizing on this trend, Hailey has launched a line of “Hawk Tuah” merchandise.
Hailey, known as “Tuah Girl,” is from Tennessee. She has collaborated with local retailer Fathead Threads to sell her products, which are available both online and in their Tennessee store. Recently, Fathead Threads expressed their excitement over the robust sales on Facebook. They highlighted that the demand has been so high that they’ve asked customers to be patient with their responses.
The merchandise includes hats priced at $30, with an option to get one autographed by Hailey for $40. Many fans, myself included, find the extra $10 well worth it for her signature.
This burst of fame is challenging the production capacity of Fathead Threads, a small business that stands to gain significantly from this viral trend. As fame can be fleeting, businesses looking for marketing boosts should consider collaborations like this. Hailey Welch or her friend Chelsea Bradford, who is also featured in the viral video, would be prime candidates for such partnerships. Enjoy some of the best “Hawk Tuah” memes so far.
