Photonews Logo Photonews logo
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Azad Jammu Kashmir
    • Balochistan
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
    IShowSpeed Daniel La Belle race
    Videos

    IShowSpeed Beats Daniel La Belle in 40-Meter Race, Hits 41M Subscribers

    June 24, 2025 2 Min Read
    Cardi B new single Outside
    Videos

    Cardi B’s ‘Outside’ Single Sparks Buzz Over Offset and Stefon Diggs

    June 20, 2025 2 Min Read
    Squid Game Season 3
    Videos

    Squid Game Season 3: Final Trailer Unveils Epic Plot

    June 14, 2025 2 Min Read
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Reading: Meta Reintroduces Facial Recognition to Combat Facebook Scams
PhotoNews Pakistan PhotoNews Pakistan
Font ResizerAa
Search
  • Home
  • Pakistan
    • Punjab
    • Sindh
    • Khyber Pakhtunkhwa
    • Balochistan
    • Azad Jammu Kashmir
    • Gilgit – Baltistan
  • World
  • Business
  • Entertainment
  • Videos
  • Sports
  • Technology
  • Offbeat
  • Blog
  • Contact
Have an existing account? Sign In
Follow US
© 2022 Photonews. All Rights Reserved.
Meta Facial Recognition
PhotoNews Pakistan > Tech > Meta Reintroduces Facial Recognition to Combat Facebook Scams
Tech

Meta Reintroduces Facial Recognition to Combat Facebook Scams

Web Desk
By Web Desk Published October 22, 2024 2 Min Read
Share
Meta to Fight Celeb-Bait Scams with Facial Recognition . Photo Credits: @axios (X)
SHARE

After pausing for three years due to privacy concerns and regulatory challenges, Meta reintroduced facial recognition technology on Facebook on Tuesday. The company plans to use this technology to address “celeb bait” scams.

Facebook owner Meta restarts facial recognition tech in 'celeb-bait' crackdown https://t.co/L8jd1BshAN pic.twitter.com/6JwJQfVuiC

— Reuters (@Reuters) October 22, 2024

Meta will start with a trial involving about 50,000 public figures. The software will compare their Facebook profile photos against images in suspected scam advertisements. If the software detects a match and identifies the ads as scams, Meta will block them.

The trial is set to launch globally in December. Still, it will exclude regions like Britain, the European Union, South Korea, and the US states of Texas and Illinois, where regulatory approval is still pending.

Meta is testing facial recognition technology to identify scam ads that utilise celebrity images https://t.co/qgfH4dQAeS

— Gadgets 360 (@Gadgets360) October 22, 2024

Monika Bickert, Meta’s Vice President of Content Policy, explained that the initiative protects public figures frequently impersonated in scam ads. This move comes as Meta seeks to balance advanced technology with regulatory compliance and public concerns over data privacy.

Furthermore, Meta is addressing legal challenges for not sufficiently preventing celeb bait scams, which often use AI-generated images of celebrities in fake investment schemes to defraud users.

Under the new protocol, Meta will delete any facial data generated during the trial immediately after its comparison with scam ads, regardless of the outcome.

TAGGED:FeaturedMeta
Share This Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Email Copy Link Print
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

G7 global tax exemption 2025

G7 Backs U.S. Proposal to Exempt Companies from Global Tax Agreement

Pakistan default risk 2025

Pakistan Leads Global Decline in Sovereign Default Risk, Bloomberg Reports

Justin Bieber lilbieber 2025

Pakistan Denies $100M Price Tag for Roosevelt Hotel Privatisation

New iPhone 17 Series

iPhone 17 to Boast Larger 6.3-Inch 120Hz Display, Tipster Reveals

MI6’s New Chief Blaise Metreweli

New MI6 Chief’s Grandfather Was Nazi Spy ‘The Butcher,’ Reports Reveal

Post Archives

More Popular from Photonews

Pakistan Stock Exchange
Business

PSX Soars 5.58% After Iran-Israel Ceasefire Boosts Investor Confidence

2 Min Read
Squid Game Season 3
Entertainment

Squid Game Season 3 Premieres on Netflix, Caps Intense Season 2 Drama

3 Min Read
iPhone 17 Pro Max 2025
Tech

iPhone 17 Pro Max Set to Launch in September 2025 with Major Upgrades

3 Min Read
Entertainment

Nicki Minaj Fuels Roc Nation Conspiracy Claims in Viral Repost

Nicki Minaj heightened the allegations against Roc Nation by sharing conspiracy claims that target her family.…

June 24, 2025
Top NewsWorld

Zohran Mamdani Faces Surge in Anti-Muslim Hate After NYC Mayoral Primary Win

On June 27, 2025, advocates reported a surge in anti-Muslim online attacks targeting Zohran Mamdani, the…

June 27, 2025
Pakistan

Gold Prices Surge in Pakistan to Rs356,000 per Tola Amid Global Rally

On June 26, 2025, gold prices in Pakistan soared, reflecting a robust global rally. The All…

June 26, 2025
Tech

Apple Releases iOS 26 Beta 2 for iPhone with New Features and Fixes

Apple launched iOS 26 Beta 2, enhancing the Control Centre and fixing iPhone 16 boot issues.…

June 24, 2025
PhotoNews Pakistan

Always Stay Up to Date

Subscribe to our newsletter to get our newest articles instantly!

Categories

  • World
  • Pakistan
  • Punjab
  • Sindh
  • Khyber Pakhtunkhwa
  • Balochistan
  • Azad Jammu Kashmir

 

  • Top News
  • Business
  • Entertainment
  • Sports
  • Videos
  • Tech
  • Offbeat
  • Blog

© 2024 Phototnews
All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?