Kim Kardashian, the CEO of SKIMS, visited Harvard Business School, which sparked rumors about whether she was enrolling or was just there for a visit.
Given that she is a very successful businesswoman and billionaire, Kim Kardashian went to Harvard’s Business School to speak to students about her SKIMS brand.
According to sources who spoke to TMZ, Jens Grede, who also founded SKIMS, joined Kim because they were invited to discuss the company’s philosophy and brand.
Moving Beyond Direct-to-Consumer is a course taught by professors Ayelet Israeli, Matt Higgins, and Len Schlesinger. During the 2-hour presentation about the brand, the celebrity and her co-founder engaged in a candid discussion with the Ivy-league students.
According to the SKIMS mission statement, which challenges the status quo in fashion, “We are setting new standards by providing solutions for everybody. We aim to consistently innovate on the past and advance our industry for the future, whether with technically advanced shapewear that enhances your curves or with underwear that stretches to twice its size.
She attracted a lot of attention for embracing her brand, offering a fantastic customer experience, and having a sizable catalog—something that is difficult for most fashion brands. As a result, her guest lecture may have allowed others to become one of many.
Kim Kardashian made a lot of noise as she approached the Cambridge campus, attracting the attention of faculty members, students, and anyone else who saw her entering the Ivy League buildings with her film crew.
