Ittehad Textiles opened a flagship store called ‘House of Ittehad’ at the bustling F-10 Markaz Friday evening. Ittehad Group CEO Nazim Sheikh said that the store launch was a step further in presenting their signature designs throughout the country, adding that they have come a long way in terms of growing with changing fashion trends. “We have been providing beautiful designs all over the country for the last four decades but we needed a strong retail chain.I really hope that our flagship store in Islamabad will meet our expectations and prove a success.” he added.
House of Ittehad’s brand director Kashif Chaudhary, elaborated on the design philosophy, saying that his team had paid close attention to everything from the first cut to the final fit in putting the design outlet together. “We believe in delivering quality and in order to make that happen, we have been working hard to meet the standards. I’m really excited for the opening of this store,” said Chaudhary.
